How expansion to Poland works
We respect the context of your business — no universal templates. Don't expect corporate bullshit like alignment or paradigm shift. But expect uncompromising prioritization.
01
Business model diagnostic
2–6 weeks
- Who are we, exactly where are we heading, and how will we measure success?
- What portfolio will we deploy and what is our unit economics?
- What is our unique value proposition?
- What legal, regulatory or logistical constraints do we need to solve?
- Who holds the Polish market, what are the real market prices, and how much can we afford to ask?
- Who is our ideal Polish customer and what are the specifics of their buying behaviour?
- What time horizon and realistic budget do we have for the expansion?
02
Definition of key hypotheses
3–6 weeks
- Why do customers in Poland buy / not buy from our competition?
- Pricing and segment strategy proposal
- Logistical expectations of the market
- Where is the underserved need in the market?
- What success stories from the local market will we test?
- What does TAM/SAM/SOM look like and what is our market target?
- Is expansion to the Polish market feasible at all?
03
Hypothesis testing and GTM formulation
4–8 weeks
An entry strategy built on validated findings, not guesses or benchmarks from other countries.
04
Execution
4+ months
If needed, execution of the agreed strategy, or direct leadership of the team delivering it.