B2B business development and expansion.Entering blind is expensive.

We help companies with B2B business development and expansion to Poland — without corporate theory - just hands-on experience building export business. We'll help you avoid the most common mistakes before you invest in full expansion... if at all.

20+ years on the Polish market

Start your expansion

A bigger market doesn't meanautomatic success.

For most Czech companies, the real potential in Poland remains an open question — until it's tested in practice. Investing in full expansion without that answer is a bet, not a strategy.

38M

consumers — nearly four times more than the Czech Republic. Poland is the largest economy in Central Europe.

5-7×

higher competitive density in key categories. Local players are strong, retail chains negotiate hard.

18-24

months and tens of millions of crowns — the typical cost of a failed broad market entry without a validated hypothesis.

*Based on market data and personal experience.

Four steps. Months, not years.

We respect the context of your business — no universal templates. Don't expect corporate bullshit like alignment or paradigm shift. But expect uncompromising prioritization.

Business model diagnostic

2–6 weeks

Who are we, exactly where are we heading, and how will we measure success?
What portfolio will we deploy and what is our unit economics?
What is our unique value proposition?
What legal, regulatory or logistical constraints do we need to solve?
Who holds the Polish market, what are the real market prices, and how much can we afford to ask?
Who is our ideal Polish customer and what are the specifics of their buying behaviour?
What time horizon and realistic budget do we have for the expansion?

Definition of key hypotheses

3–6 weeks

Why do customers in Poland buy / not buy from our competition?
Pricing and segment strategy proposal
Logistical expectations of the market
Where is the underserved need in the market?
What success stories from the local market will we test?
What does TAM/SAM/SOM look like and what is our market target?
Is expansion to the Polish market feasible at all?

Hypothesis testing and GTM formulation

4–8 weeks

An entry strategy built on validated findings, not guesses or benchmarks from other countries.

Execution

4+ months

If needed, execution of the agreed strategy, or direct leadership of the team delivering it.

More than twenty yearsinside the Polish market.

Hands-on experience building business in Retail/E-com, FMIG and HoReCa sectors in Poland. A deep network of relationships with decision-makers in modern trade, distribution and industrial customers.